Gary Bohringer

You never get a second chance to make a first impression.

Gary Bohringer

Corporate Identity

Argus Transformative Coaching and Consulting

Is a consultancy with three main focus areas, Leadership, Professional and Individual coaching. Because we are human all of these aspects of life interact and that is message behind the symbol of the three overlapping circles.

We also put together a monochromatic color palette to evoke simplicity and serenity. Many times individuals seek out coaching because they are in chaos. The symbol and color palette is designed to create clarity and peace.

The graphics are designed to work with online and print mediums and provide a cohesive look and feel.

The simple and elegant style transitions over into business cards.

The monochromatic style is carried through onto the website where highly dramatic photos are used in one color with a stylized font giving you an eye-catching look while being simple.

Highland Park Today

Is a luxury magazine that focuses on Highland Park Illinois and Chicago's North Shore. To create the identity it had to be upscale and elegant. I decided to make it high style with a twist. The choice of typography was critical in the development of the logo.

In addition to the logo we designed a full-color magazine that was delivered to Highland Park and the surrounding communities.

The final component to this Corporate Identity is to create a website that houses all the content of the publication and is fully responsive and can be viewed on all devices.

The identity works beautifully on the media kit that is available both online and in print.

The flagship product for Highland Park Today is the publication that is upscale and elegant. The symbol and identity is perfectly matched to convey this message and support the identity.

The web product for Highland Park Today is and ties in seamlessly with the print product. This provides the necessary cohesion between the print and digital products.

EMIT Associates — we created a stylized “E” “M” combination that depicts a feeling of depth and draws your eye into it the symbol. This integrated look is also symbolic of the services of EMIT Associates. At EMIT Associates it is all about integration of systems and people.

The color palette consists of greens and blues. These colors signify renewal,
refreshment and a sense of calm.

Typography for this represents a solid and stable font which further reinforces the
brand values of EMIT Associates.

The print collateral for Emit Associates carries through the green and blue color palette and provides a sophisticated and professional look and feel.

EMIT Associates website ties it all together, color, feel and tone. This site is on brand with the EMIT identity and values.

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Website Design