Gary Bohringer

You never get a second chance to make a first impression.

Gary Bohringer


CD Peacock

Chicago's Jeweler Since 1837

I was asked to develop a Social Media / Digital Marketing campaign for the CD Peacock brand which was perceived as old and out of touch.

I developed a comprehensive marketing campaign that would inject some new energy into the tired Jewelry store chain. The campaign was designed to increase interaction with Sales Professionals and Customers. Create events that would increase interest. Launch new lines of jewelry and accessories that would attract younger customers.

To accomplish this I developed a social media strategy that would use Facebook and other tools to increase interest.


Facebook got a facelift for CD Peacock. Making major upgrades to the page we updated graphics and added daily content geared to educate and attract likes.

Making effective use of video was also incorporated in our strategy to promote events and increase awareness of the great products and service that only CD Peacock can provide.

Green Light National is a commercial Energy Services Company (ESCO) with offices from coast to coast.

As part of the ongoing marketing campaign I produced online newsletters that would feature projects that Green Light National was working on or recently completed in addition to other newsworthy stories that relate to green lighting technology.

The newsletters are well received and garner on average a 23% open rate.

Direct Marketing is also part of the strategy for Green Light National to generate new business.

Direct Marketing is sent out quarterly to highly-targeted lists.

All direct mail was coupled with email marketing designed to increase open rate and works with the company website to capture leads.

The responsive website for Green Light National has been revamped to be fast loading and easy to use. This site is designed to capture leads and provide prospects with the tools to help them decide if lighting conversion is right for them.

Zalutsky & Pinski is Chicago’s oldest consumer bankruptcy firm. We re-branded the firm using the acronym ZAP Law. This clever new name is catchy and descriptive to what the firm does. It ZAPS your bills and gives customers a fresh start.

ZAP is often seen in bi-lingual newspapers where their is a high concentration of clients in need of consumer bankruptcy services.

Direct Mail is also used effectively to reach out to individuals that have had Judgements, Garnishments or Foreclosures filed against them. This has proven to be an highly effective tool in getting new clients.

This tri-fold brochure is part of the Direct Mail package and helps people understand the benefits of bankruptcy.

Personalized postcards are used effectively in reaching out to individuals who have suspended licenses.

ZAP's responsive website is a powerhouse of information with hundreds of pages of valuable content, seekers and clients can find answers to their questions here.

ZAP Law Firm takes to the air with TV commercials that are catchy and memorable. Recent campaigns feature 'Mr. Bad Debt' a playful character that puts a spin on bankruptcy.

'Mr. Bad Debt' appears in our email marketing too with video clips that are engaging and keep ZAP top of mind.

PR - ZAP appears on a Chicago morning show educating people about bankruptcy and how it can benefit consumers.

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